An Honest Promise for Better Skin
Cosmetics do not make miracles, but we will honestly promise you better skin.
Brand Story
celimax began in 2019 as a small company built around one single product: our Jiwoogae Heartleaf BHA Peeling Pad. With the support of a devoted and loyal community, celimax grew into a global skincare brand offering solutions for a wide range of skin concerns all around the world.
We like to call ourselves a brand built on communication. Every one of our products is developed from surveys and interviews with thousands of customers. Over the past years we have gathered more than 60,000 unique stories from our community, and those voices are reflected in our current catalog and in the practices we follow to promote healthier skin.
We believe in creating products the customer can trust and keep using over an extended period of time. We take great pride in having recurring customers. We do not chase trends nor strive for a miracle ‘viral’ formula that fades away rapidly and quietly; we want to create products our customers can use for life.
CREATES WHAT YOUR SKIN NEEDS
Promoting skincare solutions
Celimax creates customized skincare lines for different skin types, each one built around a specific concern — because a single formula cannot suit everyone. Celimax products will not work miracles, but they are dependable allies on your journey to healthier skin.
Listening to customers’ feedback
The product turns out better because it is made alongside you. While a formula is being developed, celimax takes your needs into account and gathers your opinions through a range of surveys, interviews, and pre-experience groups.
Promising honest results
Always maintaining our principles of honesty and transparency, we make sure to indicate the quantities and active ingredients of each product. Customers are constantly exposed to misleading marketing. However, celimax promises achievable results on the skin based on various clinical trials and research papers.
Focusing on the Formula
We know formulas have limits. No single miracle formula solves everything or suits every skin type and concern. So we concentrate our effort and our budget on perfecting one good formula. Our approach to design stays deliberately simple: instead of flashy, distracting looks and excessive packaging, we let the formulas speak for themselves.
Listen, Study, and Respond with a Better Skin
It all begins with your voices — we develop exactly what your skin is asking for.
Let us be a companion you can trust throughout your skincare journey.